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	<title>Sean D. Francis &#187; brand building</title>
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	<description>Tech loving, philosophy spewing, social media doing, geekery.</description>
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	<copyright>Copyright © Sean D. Francis 2010 </copyright>
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	<itunes:summary>Talking about geek culture and the geek lifestyle: the movies, books, television, video games that geeks enjoy, as well as activities and events that geeks enjoy doing.</itunes:summary>
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		<title>Whose Brand Are You Building?</title>
		<link>http://www.seandfrancis.com/2011/07/whose-brand-are-you-building/</link>
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		<pubDate>Sat, 23 Jul 2011 02:21:17 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://www.seandfrancis.com/?p=1584</guid>
		<description><![CDATA[Use social media! It is a commandment for modern brand management.   And brand managers have heeded the commandment.  They have community managers scouring the net. We have @comcastcares responding to the tsunami of hate people spew out on Twitter.  I mention steam cleaning my floors and suddenly Luna flooring social media types are reaching [...]]]></description>
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		<title>Helping Customers Carry Your Brand</title>
		<link>http://www.seandfrancis.com/2010/10/helping-customers-carry-your-brand/</link>
		<comments>http://www.seandfrancis.com/2010/10/helping-customers-carry-your-brand/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 18:49:06 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[brand building]]></category>
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		<guid isPermaLink="false">http://www.seandfrancis.com/?p=1292</guid>
		<description><![CDATA[I listen to a lot of Leo Laporte&#8217;s TWIT network and am caught up in the concept of &#8216;curation&#8217;.  Curation is the process of organizing, finding, and maintaining a collection.  In terms of content and the web, curation is what we do when we find things we like and send them to our friends and [...]]]></description>
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		<title>The Super Bowl 44&#8242;s Social Media Failure</title>
		<link>http://www.seandfrancis.com/2010/02/the-super-bowl-44s-social-media-failure/</link>
		<comments>http://www.seandfrancis.com/2010/02/the-super-bowl-44s-social-media-failure/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:30:38 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Super Bowl]]></category>
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		<description><![CDATA[I do think it has become trite to say you watch the Super Bowl for the commercials. Honestly, the commercials just aren&#8217;t that innovative and entertaining. There are always some that come off as fun, funny, and forgettable and some that are epic and change the landscape of advertising for years to come. As much [...]]]></description>
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