Marketing Lessons from GenCon

Last week I decided to go to GenCon, a massive gaming convention held in Indianapolis, Indiana every year. Over thirty thousand gamers, geeks, and random people got together to enjoy games, buy costumes, meet Wil Wheaton and Felicia Day, and enjoy each others’ company. Large conventions are massive spectacles of chaos turned into wonderment. At the end of the day I can only stand in awe and marvel at how it actually worked.

GenCon pumps over $28 million into the local economy and the businesses downtown have perked up and taken notice. That is a lot of money on the table. Sure, most of it is going to the hotels, but 30,000 gamers eat a lot of food and drink a lot of beer. While in Indianapolis contributing my share to that $28 million, I fully utilized my social marketing tools to keep abreast of what I needed to check out. I was immediately impressed by two locations that utilized Twitter to draw in customers. Continue reading »

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Why Aren’t You Listening to Podcasts?

Right now there are hours of information being uploaded to the internet in the form of podcasts. There are books being read, interviews being done, ranting and raving, music, mirth, and mayhem all for free, all for you. There is a podcast on pretty much any subject you want to know more about. There are podcasts on car repair, on yoga, on specific television shows, and entire podcasts about nothing.

As I talk to my friends who aren’t in the tech world and bring up this podcast or that podcast they get this far away look in their eyes as if I was the first guy on the block to own a TV trying to describe the things I have seen to people who have only kind-of-sort-of heard about TV. Finally a few of my friends stopped me and wanted me to explain how to listen to podcasts. I realized as I attempted to explain the process, it wasn’t straightforward. The reason it isn’t straightforward because there isn’t a single way to do it. Continue reading »

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Nobody Uses the Internet on Fridays

My personal robotic assistant informed me that today was Friday which meant no one was using the Internet. I informed my personal robotic assistant that it couldn’t possibly be Friday because Friday’s are bright, awesome, terrific days and today did not feel like those adjectives so something must have malfunctioned in its tiny and pathetic synthetic brain. My conjecture did not sit well with my personal robotic assistant and it chased me into the room where I currently sit, quietly waiting, listening to the PRA pacing back and forth outside the door. I have since confirmed that today is indeed Friday and luckily this room has the Internet. Continue reading »

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Unemployment Vlog 5

Time has passed, I’m still not earning a living at a career.

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Cheese and Spinach Stuffed Chicken Cutlet

I call it kitchen therapy.  When the world doesn’t seem to be working the way I want it to work, I know I can step into my kitchen and at least control something.  Cooking places me firmly in command.  I wield steel in my hands, master fire, and unleash my primal self – along with spices and some culinary skill.

Nothing lets you get out aggression more than beating a chicken cutlet flat.  Trust me, if you haven’t done it, do it.  Better than a punching bag at the gym.

Additionally, once you know how to pound out a cutlet in this way, the possibilities of the different ways to fill the cutlet are endless.

Ingredients

1 chicken cutlet Continue reading »

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All Paths Lead to Success

As a person who often feels inadequate, who struggles with the concept of success, I spend a lot of time reviewing self-help books and reading quotes from other people about success so I can win at life and get cake. Yet, there isn’t a consistent vision on what success is or how to achieve it. There are those who talk about success in terms of opportunities:

The ladder of success is best climbed by stepping on the rungs of opportunity.
-Ayn Rand

Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.
-Bruce Barton

The secret of success in life is for a man to be ready for his opportunity when it comes.
-Benjamin Disraeli

Others of these thinkers say success is about a state of mind:

Self-trust is the first secret of success.
-Ralph Waldo Emerson Continue reading »

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