Whether you are launching a brand new website or redesigning an existing website, as a small business, you have a certain expectation of results from your investment. In some cases, the small business website was created because you were told by friends, colleagues, and bloggers that all businesses need a website. You may not be […]
Over the past two years, the company that gives me my daily bread has had a sharp focus on sales which not only included outbound sales efforts but inbound as well. As the Director of SEO, some of those inbound responsibilities rightfully fell on my shoulders. A set of tasks I was eager to take […]
Are you familiar with the children’s story Many Moons? There are a few versions of it. I believe it was originally an African folk tale but the version I am most familiar with is the one written by James Thurber. I’ve been thinking about this story a lot lately because in my day job as […]
Recently, I wrote a blog post on Blue Magnet Interactive’s blog regarding SEO and how it is a process and not a destination. You don’t just do SEO once and call it good. You do SEO consistently.
While reading all the posts on a company’s blog, I came up with 5 principles to make your next blog post better than bad high school essay. If you haven’t had opportunity to read all the posts on a company’s blog, I really encourage you to do it because it is enlightening. I almost expected […]
Using Internet Marketing for Your Business In 2014 BrightLocal conducted their annual SMB Internet Marketing survey and found of the 700+ businesses participating in the survey, 37% percent were planning on spending more on Internet marketing in 2015. Of the respondents to the survey, 32% said Internet marketing was ‘very effective’ at bringing in new […]