5 Principles for Writing Compelling Blog Posts

While reading all the posts on a company’s blog, I came up with 5 principles to make your next blog post better than bad high school essay. If you haven’t had opportunity to read all the posts on a company’s blog, I really encourage you to do it because it is enlightening. I almost expected many of these posts to start with song lyrics or a quote from a historical figure barely relevant to the core topic the post intended to address. If I were to go through all the posts on my various blogs over the years, I’d find a third of them fall into this category. These posts are written when rushed, when trying to meet a deadline, when no ideas for unique content are coming to us. The problem is, these posts are painful to read. They rarely offer information anyone cares about, and are obvious filler.
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