Sometimes when using Google Analytics I feel like I’m a passenger of a jet plane thrust into the pilot seat. So many switches and knobs and nothing clearly marked. I know I am at the seat of something powerful but getting it to do anything I want seems like a chore (and potentially dangerous). Luckily […]
Just as we finally were able to wrap our minds around SEO and the proper non-spammy/scammy ways to optimize our websites for search engines and our readers, we get hit with the concept of Negative SEO. See, when Google made the ‘link’ a positive element, a vote, everyone went out to get as many links […]
The following is a guest post I wrote for 1800loanstore after giving a social media presentation to their marketing team.
I work on a website generating leads across the country and when I go into Google Webmaster tools and check out search queries, I have over 4,000 keyword phrases to dig through. In general I don’t find this to be too much of an issue, but sometimes I need to dig around in the data […]
During the 2014 Searchmetrics Visibility conference in Chicago, several tools for digital marketers were mentioned by a few of the presenters. I took the liberty of collecting all the one’s mentioned to me and putting them together in this list with a brief description of how and why to use them. It seems as though […]
Recently on LinkedIn one of the individuals I follow posted a humorous video from Digital Third Coast regarding SEO. In the video, random people in Chicago are asked the question “what is SEO?” They attempt to give their answers but really demonstrate people don’t know what SEO is. I’ve found even within technical savvy circles, […]