I went to an event called “Let’s Create New Media in Chicago” and it was definitely an interesting time, if a bit chaotic. This was an event that you got out of it what you put into it, which is troublesome to some degree if you don’t know what you are putting in. Be that as it may, I had a few conversations with people who are creating ‘new media’ or work for companies that utilize ‘new media’ for marketing purposes.
What is ‘new media’? The media that was discussed was video and audio. Nothing new there. Utilization of the web to distribute the media is sort of new but not really. There was a lot of talk about the democratization of media – putting the production and distribution of media into the hands of the people. But that has always been the purpose of media. Books, at one time were considered high tech. Then the printing press opened up who could create books. Pamphleteers spread their political ideals and newspapers brought about a new check on the powers of government.
Media has always been an evolution towards more open transparent communication. There is nothing new about that. We are just seeing that openness increase exponentially as the price to entry decreases making it easier for more and more people to have a voice.